What is a responsive website design?
Responsive web design gives visitors the opportunity to view your website regardless of the device they use and the size of their screen and/or browser window when surfing the internet. Therefore, it is possible for users to view and navigate it efficiently across all devices. The design has become more important nowadays because Google now gives priority to sites that are mobile-friendly. With the increased number of people using mobile devices, a responsive design is vital for your business.
5 Reasons You Need a Responsive Website Design for your business
1. Offers high-level flexibility
One of the greatest benefits of having a responsive web design is that it is super flexible. The design is more fluid, meaning that all its content moves freely on all devices and screen resolutions. All the graphics and the grids are fluid meaning that all the content of the site fits in the allotted space. Regardless of the amount of content, the site maintains a great appearance. This makes it offer a more positive user experience to all visitors.
With a responsive site design, you do not need to have two or more separate sites anymore. It used to be a case that businesses would have a separate mobile-friendly website for their company, but with a responsive design, this is no longer necessary. A single website is more affordable and could save you money from not having to have a separate mobile-friendly website created. The design also boosts your SEO efforts because all your visitors are directed to one website regardless of the device they use.
3. Easy to manage
Responsive website design requires just one single SEO campaign. It is easier to manage a single site and SEO campaign, thus giving you more time to focus on other business tasks.
4. Enhances your online visibility
Google is now prioritizing its search results more on responsive websites, which means your website has higher chances of being ranked near the top, thus increasing its visibility to web visitors.
5. Boost conversion rates and sales
One of the greatest benefits of a responsive site is that it offers users a more positive user experience. It is easy to navigate and use across all devices. With its high-level performance, functionality, and consistent feel and look it will attract more traffic and high-level conversions.
A responsive website design gives you a great opportunity to stay ahead of your competitors. It allows you to reach all your targets, thus increasing your chances of attaining your online goals and objectives.