Your business needs to be found when someone searches for your service on Google. Here are some SEO tips for improving your business Google ranking. But before getting into how you can improve your visibility with Google search rankings, let’s discuss what SEO is and why you should care about it.
→ What is Search Engine Optimization or SEO?
According to Moz, search engine optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO determines where your website ranks when users search for products or services related to your business. Higher rankings mean more traffic and visibility, while lower rankings mean less traffic.
If you’re still not quite sure what SEO is or how to work with it, you can always get in contact with me, and get a free SEO analysis performed of your existing website to let you know what is working in your favor and what is not. Now, let’s get into how you can enhance your SEO and improve your company’s Google Ranking.
SEO Tip #1 → Keywords
Keywords and their placement are some of the most important aspects of search engine optimization. When using keywords, put yourself in the mind of someone searching for the product or services you are offering. The keywords used should be highly relevant to your business, but try not to go overboard and include a ridiculous amount of keywords hoping to increase traffic. Unrelated or haphazardly used keywords can result in worsening your search rankings.
SEO Tip #2 → Page Title
The title tag of your website is displayed in search results and also appears at the top of web browsers, letting users know exactly what they can expect on the web page. Only a certain number of characters are displayed, so descriptions need to be short, relevant, and engaging. If you’re planning on using keywords or highlighting a particular topic, these should be displayed in the title tag or page title itself.
SEO Tip #3 → Mobile Site
Mobile devices are a part of life in this modern world, so making sure customers can access your site on their smartphones and tablets is one of the key ways to improve your SEO ranking. Almost half of all organic traffic comes from mobile devices, and Google factors user experience into rankings, so the optimization of websites for mobile interfaces leads to a higher rank in Google searches.
SEO Tip #4 → Avoid Flash
Flash was introduced in 1996 by Adobe as a way of producing richer content on the web and computers. It was a very popular web publishing platform in the late 90s. If you have a website fully designed in Flash or parts of your website’s content in Flash, and you depend on Google search traffic, you need to consider updating your website and stop using Flash going forward. By the end of 2019, Google stopped indexing and ranking Flash content in its search engine. Merely changing the platform of your website could significantly increase visibility and improve SEO.
By recognizing and implementing these 4 SEO tips on your website, you will improve your business Google ranking.